The lesser evils is a shared new universe about heartbroken, hype-obsessed creatures who live in Brooklyn, the world’s contemporary culture, is an ambitious new property from A.W.A. Studios. The universe starts with a list of series, EMMETT, GINN, THRIFTR and TAILS – stories created by and for people at the forefront of creative culture. Brooklyn-based adventures will include comics, webtoons and shorts, starting with the digital release of EMMETT #1: A STORY OF LESSER EVILS.
The lesser evils invites readers to “Brooklyn Through the Looking Glass,” where a golem with boons, a spiral genie, a demon that feeds on bad vibes, and a promising young mermaid collide with heartbroken, hard-to-live humans and obsessed with the hype. Located in the booming and action-packed city of Brooklyn, NY, The lesser evils is a hilarious universe filled with pop culture created by Ian Grody (writer) and Just Justin (director), with the artist Yishan Li (illustrator), which explores what intimacy, grudge, selflessness and friendship mean today.
“My aspiration from the jump has been to create comics through the prism of contemporary culture. And send it back to readers through relevant, relatable stories filled with references to their favorite music, movies, and memes,” said Ian Grody, co-creator and writer of The lesser evils. “Brooklyn was the perfect backdrop because it’s not just a cultural center, it’s a place of becoming. Where people will actively transform and reinvent themselves. Any place where there’s so much hope, of despair and frustration is already full of magic. No better place for our strange and strangely familiar stories.”
Justin Fair, co-creator and director/producer of The lesser evilsadded, “As founding rocker and voice of a generation, Gavin Rossdale (Bush, Institute), sang, ‘It’s the little things that kill.’ The lesser evils are the least obvious, often self-inflicted and most insidious evils that threaten our well-being. These are the pitfalls we all must avoid and the obstacles we all must cross within ourselves to succeed in our place in our social circles, in our neighborhoods and in the world. Our hope is that through drama, humor, thrills and chills, The lesser evils is a guided tour for the reader through some of Brooklyn’s lesser-known exotic microcosms and the frighteningly familiar exotic microcosms of themselves.”
“It’s a bit scary, a bit funny, but it’s more of a mystery, a kind of everyday life thing,” said Yishan Liartist of The lesser evils. “It’s definitely something I like to draw.”
“Working with this team to create an entirely original comic book universe with multiple intricate layers has been an incredible experience,” said Will Graves, Managing Editor at AWA Studios. “We first met Ian and Justin at AWA’s session on Intersecting Graphic Fiction with Film and TV at Tribeca 2021. We knew they had a creative style that synced perfectly with the modern storytelling capable of inspiring a new generation of readers. The lesser evils The universe is an imaginative vision of real life. It perfectly mixes pop culture, a bit of horror, and relatable characters that give you a view of Brooklyn behind a supernatural veil. The fact that a year later, this connection has led to the collaboration and the creation of four new series and a short film is a wonderful moment of closure. »
The lesser evils Comics universe + Webtoons
The lesser evils will include a slate of new series in its universe shared by writer and creative advertising executive Ian Grody and illustrated by Yishan Li (HELLBOY, BATWOMAN). The collection is currently made up of four main stories that will feature multiple issues in each, starting with EMMETT #1: A LESSER EVIL STORY which will be available digitally in 6 languages (English, French, Spanish, Italian, brazilian portuguese and Hindi) on GlobalComix on May 25.
“We think what AWA is trying to do by building a storytelling universe that spans comics, film and TV from the start, combined with the digital launch of day one and the date in multiple languages, is the one of the coolest and strongest initiatives we’ve seen for building a global fandom around a new franchise,” said Christopher Carter, CEO of GlobalComix. “They represent a new breed of comic book publishers who live at the forefront of publishing and innovation in the digital age”.
Additional stories will be available in both print and digital throughout the year, with plans to release three webtoon episodes per week for nine weeks from May 25 to July 22. The lesser evils Universe will then launch in comic book stores with emmet #1 on August 24, followed by Ginn, thrifty and Tails.
EMMET: Just another supernatural, stoner, self-love story
Meet Lydia Loew, an artisan potter, who goes into trouble after a bad breakup. Then, in anguish and anger, she accidentally conjures up a clay golem in her studio in Bushwick. Enter Emmett, a golem with perks. He makes a wicked cocktail, is handy around the house, and will help Lydia get revenge, with a vengeance.
GINN: Just another quarter eon supernatural crisis story
After his master frees him, a boorish, alcoholic genius plunges into an existential crisis, until he falls in love with a human who works for the Make a Wish Foundation – and for once for ages – find meaning. However, when his former master changes his mind and threatens to hurt Ginn’s daughter unless Ginn re-commits to serving him, our troubled genius must make an impossible choice.
ECONOMY : Just another supernatural, entrepreneurial start-up story
What happens when two NYU graduates – one with an eye for design, the other with a brain for business – team up to take on the world of decorating? The answer: Thriftr, a hip Greenpoint boutique with a neatly curated collection of second-hand treasures that’s sure to blow Brooklynites away. When an ancient wooden sculpture appears in their inventory that no one remembers having ordered, it begins to feed on the irreconcilable animosity of their co-owners – and must be destroyed before they are destroyed.
TAILS: Just another supernatural, under the sea, pick up your story of power
Maude is a talented line cook with a lustful Batali-style boss, whose advances and threats make her life hell. But when she befriends a mermaid living in the canal next to her seafood restaurant BK and is offered a chance to live under the sea forever, Maude must choose between this tempting escape or face her head-on executioner.
The lesser evils Short films
As an expansion of the global universe, AWA Studios will also release a promotional short film, emmet, the first live-action story in the lineup that may expand to encompass other titles as well. Directed by Justin Fair (Sloan Hearts Choker) and written by Ian Grody, the film stars Meredith Alloway (Deep tissues) like Lydia, Jake Cannavale (The Mandalorian) like Stephen, Sabel Englert (singer/guitarist of kid sister) like Courtney, and Isiah Whitlock Jr. (Thread, Da 5 Bloods) as Emmett’s voice.
UPDATE: an earlier version of this article planned to publish NFTs related to the lesser evils, but AWA Studios asked us to remove this item as they said their plans are changing due to the rapidly changing Web3 world.