LUXEMBOURG – (COMMERCIAL THREAD) – HomeToGo SE (Frankfurt Stock Exchange: HTG), the market with the largest selection of vacation rentals in the world, today released new internal data that shows a significant increase in global traveler demand for the Southern Europe. As travel restrictions linked to the pandemic have eased over the past year, HomeToGo, whose group of brands includes Italian vacation rental brand Feries, which operates Agriturismo.it and CaseVacanza.it, and the Spanish brand EscapadaRural, observes an increase in the number of travelers looking for vacation rentals in Italy and Spain, and more particularly in rural destinations. Based on internal data, HomeToGo observed:
- A 25% increase in the total number of global searches for Italy in 2021 vs 20201
- A 40% increase in the total number of global searches for Spain in 2021 vs 20201
A majority of the demand for vacation rentals is in rural destinations – 78% of searches in Spain and 91% of searches in Italy target rural destinations as opposed to cities and urban areas2
- Average travel booking value increased by 30% in Spain and 14% in Italy in 2021 vs 20203
- For 2022, Italy is the most popular international destination for American travelers and Spain is the most popular international destination for French and British travelers4
- Italy and Spain are among the top ten favorite international travel destinations for 2022, including for travelers from major markets such as Germany, France, UK and USA4
As the interest of travelers continues to grow with the opening of borders, rental markets such as Agriturismo.it, CaseVacanza.it and EscapadaRural offer an advantage to those looking to stay in unique vacation homes, from high quality and hidden gems, especially if they are interested in exploring rural areas. , remote destinations in Italy and Spain. For owners and property managers, brands are synergizing with HomeToGo on its cutting-edge technology solutions that can better connect hosts and properties of all types to qualified and optimized consumer demand for conversion.
Patrick Andrae, Co-Founder and CEO, HomeToGo: “With our brands CaseVacanza.it, Agriturismo.it and EscapadaRural, we offer an unrivaled selection of unique local, high quality and rural ads in Spain and Italy that you won’t be able to find on other platforms. trips, our priority is to offer travelers the widest choice of vacation rentals for any trip they can imagine – whether it’s a farm stay in the peaceful Tuscan countryside or a villa on the vibrant Andalusian coast. We look forward to continuing to grow with these brands and their local teams to offer travelers and property managers worldwide a world-class experience in this new era of travel. ”
Montse Gil, General Manager, EscapadaRural: “EscapadaRural’s mission is to promote rural tourism and offer discerning travelers incredible stays that provide them with an experience deeply linked to local communities and cultures. Being part of the HomeToGo group allows us to continue to develop the category in the Spanish and Portuguese market. Mutual support and learning, exchange of good practices, added to their technological solutions and our experience accumulated over the last fourteen years, offer us the possibility to continue to create value and provide the best service to travelers and owners.
Fabrizio Begossi, General Manager, Agriturismo.it & CaseVacanza.it: “The Feries brands are delighted to see increased traveler interest in Italy as travel restrictions continue to ease. Our long-established local expertise, combined with HomeToGo’s global reach and highly sophisticated technology platform, enables Agriturismo.it and CaseVacanza.it to tap into a new segment of international travelers from priority markets, including ‘Germany, the United Kingdom and the United States. Our local property owners and managers are ready to provide incredible, safe and unique accommodations as we welcome travelers to our beautiful country.
Following HomeToGo’s listing on the Frankfurt Stock Exchange in September 2021, the vacation rental brand is focusing on global expansion as one of its top priorities. Feries (CaseVacanza.it, Agriturismo.it) and EscapadaRural were acquired by HomeToGo in 2018 and 2019 respectively. As alternative hosting brands continue to maintain their unique brand identity and remain fully operational, being part of the HomeToGo group allows all brands to strengthen their European presence and work together in pursuit of a common goal: to make incredible vacation homes easily accessible to all people.
EscapadaRural is the largest platform specializing in rural tourism in Spain and Portugal. Since its founding 14 years ago, it has become the go-to destination for a community of over two million travelers looking for rural getaways.
EscapadaRural brings together thousands of rural accommodation in one space, providing owners with increased visibility and technological solutions to power their business.
EscapadaRural is based in Barcelona, Spain.
Feries is the Italian leader in the online rural and holiday rental segment with its brands Agriturismo.it and CaseVacanza.it. Feries offers vacation solutions to more than 15 million international travelers each year.
Agriturismo.it has been the premier destination for farm holidays in Italy for over 20 years, bringing together a global community of rural tourism enthusiasts keen to book its thousands of comfortable and unique properties, and a long-recognized key partner. date for its owners and property managers.
CaseVacanza.it is the leading market for vacation rentals in Italy, with particular emphasis on seaside and mountain leisure destinations. 11,000 owners and professionals prefer CaseVacanza.it as their booking partner.
Feries is based in Milan, Italy.
HomeToGo was founded in 2014 with the vision of making amazing homes easily accessible to everyone. To pursue this vision, HomeToGo has been able to consistently create and develop a reliable and easy-to-use technology platform that brings together real estate providers with travelers from all over the world.
HomeToGo operates an marketplace for alternative accommodation that connects millions of travelers looking for a perfect place to stay with thousands of inventory providers around the world, resulting in the most valuable inventory coverage. most comprehensive in the world in the alternative accommodation space.
HomeToGo’s marketplace benefits both of its customer groups: consumers who visit HomeToGo websites have access to the largest inventory in one place, and vendor partners who use the platform’s reach and technology solutions. are better able to serve a wide range of customers and generate more high quality demand.
While HomeToGo SE is headquartered in Luxembourg, HomeToGo GmbH is headquartered in Berlin, Germany. HomeToGo operates websites and applications located in 23 countries.
HomeToGo SE is listed on the Frankfurt Stock Exchange under the ticker symbol “HTG”. For more information visit: www.hometogo.com/about
1Based on traveler searches across all HomeToGo domains for travel to Italy or Spain between January 1, 2021 and October 31, 2021, compared to the same period in 2020
2Based on share of traveler searches for urban and rural destinations in Spain and Italy across all HomeToGo domains for vacation rentals between January 1, 2021 and October 31, 2021
3Based on the average booking value for travel between January 1, 2021 and October 31, 2021 to the destination, compared to the same period in 2020
4Based on the most popular country searches on HomeToGo.com, HomeToGo.it, HomeToGo.co.uk HomeToGo.de and HomeToGo.fr between January 1, 2021 and October 31, 2021 with a registration date between January 1 2022 and December 31, 2022