Netflix opens an office in Rome; Launches Huge Originals Slate – Deadline


Netflix has opened an office in Italy and unveiled a huge slate of scripted and unscripted series and movies from many of the country’s biggest producers, with co-CEO Reed Hastings detailing the streamer’s roots in the country.

Located in the heart of Rome, the office will house around 70 employees and will add to Netflix’s suite of European bases, which already includes the UK, France, Spain and, more recently, Poland, among others. Netflix said the new base cements a “long-term commitment” to Italy and its creative community.

For a full overview of planned projects, scroll down.

Netflix launched the desktop and slate today at an event in the Italian capital, where a marquee reminiscent of the facades of 1970s Italian cinemas was unveiled in the iconic Trevi Fountain Square.

Company founder and co-CEO Reed Hastings was in attendance, alongside Italian-language series VP Tinny Andreatta, who joined Rai in 2020, non-fiction director Giovanni Bossetti and director of the international original film Sara Furio.

“Netflix’s dream is to support creativity around the world,” said Hastings, speaking to a group of about 100 journalists and executives, as well as dozens more watching virtually live.

“We grow our premium movies and amazing series here and we want to create all kinds of new content, not just from established producers, but allowing new voices to share what’s truly unique about Netflix. These are stories that are Made in Italy and watched by the world.

Hastings detailed how Netflix has its roots in Italy, going back 20 years to when his wife and children moved to Rome, but he remained in the United States leading what was then a DVD mailing company.

“I was so amazed to come and visit here,” he added. “At the end of this year we had so many great memories, then 15 years ago [Netflix Co-CEO] Ted Sarandos came here on vacation and he called me and said, “Enough with DVDs, we need to get into streaming.” We then talked about developing our Italian membership because one day we would produce content here in Italy.

Hastings singled out the Netflix Italy feature God’s hand five David Di Donatello Awards as an “incredible achievement”.


The series slate includes Il Gattopardo (The leopard), a drama from Indiana Pictures and Moonage Pictures in the UK, starring British director Tom Shankland; Thriller produced by Cattleya Inganno (working title); a currently untitled animated series from cartoonist Zerocalcare; lotto gang (working title), from BIM Produzione and Feltrinelli Originals and loosely based on the biggest scam in Italian history; and i hate christmasa comedy by Lux Vide.

Speaking ahead of Hastings, Netflix Italy’s Andreatta said her strategy was to tell stories “outside Italian stereotypes”.

“This strategy puts the stories about Italy at the center,” she added. “We want stories that can be surprising, provocative and entertaining. Even when off the beaten track, they bring a fresh perspective.

On the unscripted front, Netflix ordered Wanta crime documentary series from Fremantle Italy; Running for the Truth: Alex Schwazer of Indigo Film; and Summer job from Banijay Italia, which is billed as the streamer’s first original reality format.

New movies include Stealing Mussolini, a heist by Bibi Film; by Cosimo Gomez My name is Vendetta, an action film from Colorado Film; GT movie Love & Gelatowritten and directed by Brandon Camp; Under the Amalfi suna sequel to Under the sun of Riccione of Lucky Red; and Jump from heightsbased on a novel of the same name and produced by Lotus Film.

Netflix already has several Italian series in production, including Lydia Poet, Robbers, The lying life of adults, Tutto Chiede Salvezza (the first images of which were shared at today’s event), the second season of Framed! A Sicilian Murder Mysterythe fifth season of SKAM Italy and Di4ries.

Italian Slate Netflix in full

TV series:
A series inspired by the novel Il Gattopardo (The Leopard)
Producers: Indiana Production and Moonage Pictures
Based on the novel by Tomasi de Lampedusa, which became Visconti’s cinematic masterpiece of the same name. Director Tom Shankland will bring a modern perspective to the story of the Prince of Salina and his family, deepening the book‘s characters and stories.

Inganno (working title)
Producer: Cattleya
A sentimental thriller that plays with suspense, taboos and uncomfortable truths about love. The series follows the passionate and turbulent relationship of an older woman and a young man who is half her age. Their relationship undermines the social and family norms of Mediterranean culture.

New animated series by Zerocalcare
Producers: Movimenti Production and Bao Publishing
From the creators of Tear along the dotted line comes a new untitled series. The narrative universe, the unique language and the inimitable characters of the universe of the great Roman cartoonist return in a new format, with six half-hour episodes which will further deepen the themes dear to the author.

lotto gang (working title)
Producers: BIM Production and Feltrinelli Originals
Loosely based on the true story of the biggest lottery scam in Italian history, lotto gang follows a group of unforgettable anti-heroes during a heist in the suburbs of Milan in the mid-90s. An incredible story that mixes action and Italian comedy.

i hate christmas
Producer: Lux Vide
Pilar Fogliati stars in Netflix’s first Italian Christmas series, a comedy about a young woman looking for love.

Non-fiction projects

Producer: Fremantle Italy
A crime documentary series, replete with pop culture references, that explores the known and unknown elements of Wanna Marchi and a historic moment in Italian television history.

Running for the Truth: Alex Schwazer
Producer: Indigo Film
An unfiltered look at the rise, fall and quest for redemption of an athlete, against the backdrop of a complex sporting and legal case.

Summer job
Producer: Banijay Italia
Netflix’s first original Italian reality show. What begins as a vacation in paradise quickly turns into a first professional experience for ten young men and women who have never held a job. Introducing, for the first time as host, Matilde Gioli.


Stealing Mussolini
Producer: Bibi Film
An ambitious heist film, full of action and humor. The film is directed by Renato de Maria and stars Pietro Castellitto, Matilda De Angelis and Isabelle Ferrari.

My name is Vendetta
Producer: Colorado Film
A fast-paced action, survival, and revenge film located in northern Italy. Written and directed by Cosimo Gomez and starring Alessandro Gassman as the protagonist.

Love & Gelato
Producer: HT Film
The adventures, misadventures of Lina, a young American in
search for herself, her roots in glittering Rome, and of course lots of gelato. Written and directed by Brandon Camp.

Under the Amalfi sun
Producer: Lucky Red
Following Under the sun of Riccione, the film follows summertime friendships and romances set on the stunning Amalfi Coast. The film is Martina Pastori’s directorial debut and stars Lorenzo Zurzolo, Ludovica Martino, Isabella Ferrari, Luca Ward among the main characters.

Jump from heights
Producer: Lotus Film
Inspired by the novel of the same name, the exciting story of Sole, a young woman who, after the death of her best friend, will try to face and overcome all her greatest fears. Directed by Andrea Jublin and starring Federica Torchetti, Lorenzo Richelmy, Cristiano Caccamo, Celeste Savino, Anna Ferruzzo and Massimiliano Gallo.


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