ATLANTA, Georgia, July 28, 2020 (SEND2PRESS NEWSWIRE) – Featured Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage industry, added groundbreaking real estate intelligence, collaboration and analytics tools of MobilityRE to his flagship SurefireCRM.
“Mortgage lenders and real estate agents who forge mutually productive relationships provide a better home buying experience, which in turn builds loyalty among consumers and fuels growth through word of mouth and social sharing,” said Jonas Kruckeberg, Executive Vice President of Strategic Partnerships. “Top of Mind’s integration with MobilityRE is one of our most exciting, as it gives loan officers the market information they need to seek out highly productive referral relationships, which SurefireCRM then facilitates with integrated solutions for the co-branding of reference partners. “
SurefireCRM provides access to the most extensive property listing coverage of any CRM, allowing lenders to generate realtor co-branded websites for individual properties using data and images pulled directly from them. ‘a list. As these single-owned sites collect leads, SurefireCRM automatically gets to work nurturing those leads with co-branded multi-channel marketing campaigns.
“In today’s mortgage market, everyone uses a mobile device to find a home. With MobilityRE, real estate agents can deliver a premium, mobile-optimized home search experience in a branded application that isolates borrowers from opportunistic competitors, ”said Ben Teerlink, CEO and Founder of MobilityRE. “Mortgage originators can then use data from our mortgage market intelligence to identify the most productive agents and integrate them into SurefireCRM to begin building mutually beneficial relationships. Loan officers who follow this approach are very successful and really increase their production volumes. “
With MobilityRE’s Mortgage Market Intelligence (MMI), SurefireCRM clients can assess current market productivity and act on competitive intelligence to create the networks that best support their marketing strategies. For example, lenders can identify which realtors do the most loans of a given type in a given geographic area. Lenders can even track agent activity in real time, receiving alerts when realtors post new listings.
MobilityRE first made a name for itself with its white label home search application. Designed for realtors and lenders to share with their clientele, the app pulls property information directly from MLS databases, ensuring data accuracy for a superior customer experience. When new listings hit the market that meet the potential buyer’s criteria and credit capacity, MobilityRE automatically alerts real estate agents and loan officers so they can proactively schedule home visits and prepare pre-approval letters.
About Top of Mind Networks:
Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a seeded direct mail marketing company. Today, the company is recognized as the mortgage industry’s most trusted provider of marketing automation and creative content solutions. From individuals to corporate lenders, Top of Mind’s SurefireCRM helps thousands of mortgage professionals win new business, retain customers and earn referrals. With intuitive ‘set it and forget it’ workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.
MobilityRE is a rapidly growing technology company whose all-in-one ™ mobile real estate technology solution is used by thousands of real estate professionals at major US and Canadian brokerage firms including Prudential, Coldwell Banker, Keller Williams , Century 21 and RE / MAX. With MobilityRE, brokers and agents can offer homebuyers a branded mobile app that makes it easy to find or display any property on the Multiple Listing Service (MLS). Visit https://mobilityre.com to learn more.
Twitter: @mortgagecrm @MobilityRE #homesearch #mortgagemarketing
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News Source: Featured Networks