United and Kellogg’s donate books ahead of Literacy Lubbock book festival


Ahead of a weekend celebrating the joy of reading, United Supermarkets and Kellogg’s have teamed up to donate 1,000 books to Literacy Lubbock for their children’s programs.

With this donation, children who attend the Literacy Lubbock Book Festival – scheduled for Saturday and Sunday at the Mahon Library – or Tiny Tots events will have the opportunity to receive free books to help them build their own home library.

Literacy is learned and by making reading accessible and fun, programs like these help children succeed, according to a press release from the United Family of stores.

“We couldn’t be more thrilled to team up with Kellogg’s to make this donation to Literacy Lubbock,” said Keith Bradley, grocery manager for United Supermarkets. “Reading is the cornerstone of education. So supporting Literacy Lubbock is a great way to support children in our community. There are few things more important to United Supermarkets than supporting education in our communities.

According to Literacy Lubbock, Lubbock County has an illiteracy rate of 13%. This is something the organization is working to fight.

“Literacy Lubbock is very grateful for what United Supermarkets and Kellogg’s have done to make these children’s events possible,” said Elizabeth Laughlin, of Literacy Lubbock. “We want to promote reading as a fun and beneficial pastime, especially for the little ones. It’s so important to have books in the home as a child grows up, and through this partnership we can help the children of Lubbock get a good start in education! “

The free two-day event will bring together over 40 award-winning and best-selling authors, connecting them with readers in a celebration of literacy, creativity and storytelling.

It will run from 9 a.m. to 6 p.m. on Saturday and from 1 p.m. to 5 p.m. on Sunday at the downtown library branch at 1306 9th St.

“From the smallest toddler to the experienced reader, from young adult fiction to crime thriller and everything in between, this festival will highlight the thriving author culture deeply rooted in Lubbock,” organizers said.

The event will include panels of authors and autograph sessions, book sales, fun family activities and crafts, a massive sale of used books offered by the Friends of the Library, workshops of writing, outdoor entertainment, food trucks and more.

For more information, contact Literacy Lubbock at 806-775-3634.


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